The first “Ride for the Cure” in the Greenville area was held in September of 2007. In an effort to increase awareness in the community, the ride was based at the Harley-Davidson dealership in Winterville, NC (formerly J & E Harley-Davidson). The second annual event was also held at the dealership in October of 2008.
In March 2009, a group of 10 people joined forces to form “Ribbon Riders of Eastern NC, Inc.“. Having fought their own battle with cancer or having a loved one affected by cancer, the group realized the need for awareness and support on a local level. After serving as a “stop” on the ride for the first two years, the Breast Imaging Center at Eastern Radiologists, Inc. became the host site and a major supporter of the annual event.
Each year, Ride for the Ribbon continues to grow. In 2013, there were more than 110 riders, coming from communities across the state and parts of southeast Virginia. In addition, we had more than 60 cars on-site for our 2nd Car Show. In 2014, Ride for the Ribbon hosted more than 150 riders and raised over $17,000. A cloudy rainy day did not dampen the generosity of those who attended the 2015 Ride for the Ribbon, and we were again able to raise $17,000! With the addition of the "Pullin' for Pink" Fire Engine Pull and support of sponsors and riders, our 2017 event netted $25,000.
Net proceeds from the annual ride and fundraising efforts throughout the year are used here in eastern North Carolina. The monies distributed to local foundations are used to support breast cancer screenings, early detection programs, and provide assistance to breast cancer patients (women and men) during treatment. The ride is not associated with the Susan G Komen foundation, so we changed the name from Ride to the Cure to Ride to the Ribbon ensure it was clear the funds are staying local.