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Originating in September 2007 and now entering its 13th year, the annual “Ride for the Ribbon”, hosted by Eastern Radiologists, has allowed us to support breast cancer screenings, early detection programs, and provide assistance to breast cancer patients (men and women) during treatment. Riders from communities across the state participate in a half-day ride, beginning and ending in Greenville, and making stops in Beaufort and Lenoir counties.

Various activities are held the day of the motorcycle ride in an effort to bring out spectators, raise additional funds and provide health-related information. Activities include a Car Show, the “Pullin’ for Pink” fire engine pull (teams compete to see who can pull the fire engine a set distance for the fastest time), local entertainment (“Damn Yankees” band), raffles, radio station remote, food vendors, and in 2019, a Zumba session hosted by Cancer Services of Eastern NC. 

100% of the net proceeds from the event, as well as support from local businesses and individuals, totaled more than $28,000 in 2018 and were donated in Pitt, Beaufort and Lenoir counties. Going forward, we hope to see the event continue to grow, raise awareness about the importance of breast screenings, and support patients in our area who are experiencing the effects of cancer.